Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Ten c

Ten c focuses on timeless, functional outerwear inspired by military archetypes. The brand emphasizes longevity and craftsmanship over seasonal trends, utilizing high-quality Japanese fabrics. Its aesthetic represents a subculture of technical minimalism, prioritizing the physical integrity of garments and the concept of lifelong wear.

Fashion History

Founded in 2010 by Alessandro Pungetti and Paul Harvey, Ten c emerged from the designers' extensive experience at Stone Island and C.P. Company. The brand is historically significant for its rejection of visible branding and its introduction of Original Japanese Jersey, a unique polyester and nylon microfiber. This fabric patinas over time, similar to denim. Ten c occupies a specific niche in fashion history by bridging the gap between technical sportswear and artisanal Italian manufacturing.

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