Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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TaylorMade

TaylorMade is a performance-driven brand centered on golf culture. Its aesthetic prioritizes technical utility, minimalist design, and athletic tailoring. The brand represents a subculture of sporting precision, embodying an ethos of innovation and functional excellence within the specialized field of performance-based sportswear.

History

Gary Adams established TaylorMade in 1979, introducing the first metalwood club to the golf industry. This innovation shifted the sport's trajectory, eventually leading the brand to develop comprehensive apparel lines. Its role in fashion history is defined by the transition of golf attire from classic knitwear to technical, moisture-wicking fabrics. The brand remains culturally significant for its influence on the professionalization and modernization of athletic uniforms in competitive golf.
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