Lekondo'sOntology of Fashion Brands

2116 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Supreme

Supreme is an American clothing and skateboarding lifestyle brand. It focuses on a minimalist aesthetic characterized by its red box logo. The brand represents New York City skate culture and a rebellious, underground ethos. Its designs often incorporate bold graphics and collaborations with various artists.

Fashion History

James Jebbia founded Supreme in 1994 with a single retail store on Lafayette Street in New York City. The brand initially served the local skateboarding community before gaining global recognition. It played a pivotal role in the rise of streetwear by blending luxury fashion elements with skate culture. Supreme is noted for its limited-release business model and high-profile collaborations with brands like Louis Vuitton, which influenced the integration of street style into high fashion.

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The North Face x Supremecollab
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