Lekondo'sOntology of Fashion Brands

2116 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Sunnies Studios

Sunnies Studios is a lifestyle eyewear brand based in the Philippines. It emphasizes a retro-modern aesthetic characterized by minimalist designs and vintage-inspired silhouettes. The brand represents a youth-centric subculture focused on visual storytelling and accessible high-fashion aesthetics within the Southeast Asian market.

Fashion History

Founded in 2013 by Georgina Wilson, Martine Ho, Bea Soriano-Dee, and Eric Dee, Sunnies Studios began as a retail kiosk in Manila. It gained cultural significance through the use of social media and influencer-led branding within the Philippines. The brand's growth led to the establishment of prescription eyewear and cosmetic divisions. Its historical role involves the integration of lifestyle-oriented visual identities into the regional retail sector.

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