Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Studious

STUDIOUS is a Japanese fashion retailer and label centered on the 'From Japan to the World' ethos. It emphasizes a contemporary, minimalist aesthetic rooted in Tokyo’s urban subculture. The brand exclusively promotes Japanese craftsmanship, blending high-fashion silhouettes with functional, modern streetwear elements.

Fashion History

Masato Taniguchi established STUDIOUS in 2007 under the parent company TOKYO BASE. The brand originated as a select shop in Harajuku, Tokyo, specifically curated to showcase domestic Japanese designers. It transitioned from a boutique to a global brand, opening international locations in cities like Hong Kong and Shanghai. Historically, STUDIOUS is significant for its strict adherence to Japanese-made products, influencing the international perception of Tokyo’s contemporary fashion identity and supporting the domestic textile industry.

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