Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Stockholm Surfboard Club

Stockholm Surfboard Club is a Swedish fashion label that merges traditional surfboard craftsmanship with contemporary Scandinavian design. The brand represents a cross-generational surf subculture, emphasizing a clean, minimalist aesthetic. Its ethos centers on the intersection of technical surf equipment and structured everyday apparel.

History

Founded in 2019 by surfboard shaper Manne Glad and Acne Studios co-founder Jonny Johansson, the brand originated from a workshop in Stockholm. It serves as a cultural bridge between the niche world of surfboard shaping and the global fashion industry. The label is significant for recontextualizing surf-inspired clothing through a refined, northern European lens. It prioritizes artisanal production methods, maintaining a physical shaping studio alongside its seasonal ready-to-wear collections.
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