brand
Still Kelly
Still Kelly is a London-based fashion label rooted in the cyber-goth and rave subcultures. The brand’s aesthetic features neon palettes, reflective materials, and industrial hardware. Its ethos emphasizes futuristic escapism and DIY craftsmanship, catering to the underground electronic music scene and alternative club environments.
History
Founded by designer Kelly Richardson in the late 1990s, the brand emerged from London’s Camden Market. It gained cultural significance as a primary architect of the cyber-rave aesthetic, influencing the visual identity of the global trance and hard-dance communities. Still Kelly transitioned from a niche stall to an international supplier of clubwear, representing a specific era of British youth culture characterized by technological optimism and industrial-inspired fashion design.
