Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Steed

Steed Bespoke Tailors is a London-based tailoring house specializing in the English drape cut. The brand emphasizes a soft, natural shoulder and a fluid silhouette. It represents the traditional Savile Row bespoke subculture, prioritizing craftsmanship, individual patterns, and a relaxed yet formal aesthetic.

History

Edwin DeBoise and Thomas Mahon founded Steed in 1995 after DeBoise spent years as a cutter at Anderson & Sheppard. The house is significant for maintaining the soft-tailoring tradition established by Frederick Scholte. It plays a role in fashion history by preserving the drape cut, which offers more chest volume and comfort than structured military styles. The brand remains a family-run operation, now including DeBoise’s son, Matthew.
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