Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Soshiotsuki

Soshiotsuki is a Japanese menswear label that synthesizes traditional Japanese garments with contemporary Western tailoring. The brand represents a modern interpretation of heritage dress, focusing on structured silhouettes and military-inspired details. Its ethos centers on the preservation of Japanese craftsmanship within a global fashion framework.

Fashion History

Soshi Otsuki founded the eponymous label in 2015 after studying at Bunka Fashion College. The brand gained international attention when Otsuki was shortlisted for the LVMH Prize in 2016. Soshiotsuki is significant for its role in the Neo-Japonism movement, which recontextualizes historical Japanese attire for a contemporary audience. By integrating elements like the hakama and kimono into modern menswear, the brand contributes to the ongoing dialogue regarding national identity and globalized aesthetics.

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