Snag
Snag is a hosiery and apparel brand centered on radical size inclusivity and body positivity. Its aesthetic features vibrant colors and diverse patterns. The brand represents a subculture of ethical consumerism, prioritizing functional fit for all body types over traditional fashion industry sizing standards.
Fashion History
Brie Read founded Snag in 2018 after identifying a lack of hosiery options for diverse body shapes. Based in Scotland, the company utilized a direct-to-consumer model and social media engagement to challenge industry norms. It gained significance by replacing professional models with its own customer base in imagery. This approach influenced a broader shift in the hosiery sector toward inclusive manufacturing and transparent representation of body diversity.
