Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Skims

SKIMS is a functional apparel brand specializing in shapewear, loungewear, and underwear. Its aesthetic emphasizes minimalism and a neutral color palette. The brand represents a subculture focused on body inclusivity, utilizing technical construction to accommodate a wide range of skin tones and body shapes.

Fashion History

Founded in 2019 by Kim Kardashian, Jens Grede, and Emma Grede, SKIMS operates within the shapewear and apparel industries. It gained cultural significance through the implementation of broad sizing standards and color ranges intended to reflect diverse ethnicities. In fashion history, the brand is associated with the transition of shapewear from a hidden undergarment to a visible element of contemporary streetwear and athleisure.

Family

Nike x Skimscollab
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