Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Silver Jeans Co.

Silver Jeans Co. is a Canadian denim brand specializing in fit-focused apparel. Its aesthetic centers on casual, durable heritage wear with a focus on diverse body shapes. The brand represents a pragmatic approach to fashion, prioritizing comfort and longevity over fleeting trends within the North American denim subculture.

History

Michael Silver established Silver Jeans Co. in 1991 as an extension of Western Glove Works, a family-owned company founded in 1921 in Winnipeg. The brand gained significance by addressing specific fit requirements, particularly for curvy silhouettes, which was a distinct shift in the 1990s denim market. It transitioned from a manufacturing-focused background to a recognized label, contributing to the evolution of mid-range premium denim and maintaining a consistent presence in retail history.
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