Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Shoop

Shoop is a contemporary fashion label based in Madrid and Tokyo. The brand merges technical sportswear with traditional tailoring to create a distinct streetwear aesthetic. Its ethos draws from underground music scenes and urban subcultures, emphasizing functional versatility and experimental silhouettes within modern menswear and womenswear.

History

Founded in 2011 by Miriam Sanz and Yohei Oki, Shoop operates between Madrid and Tokyo. The brand has presented collections at Mercedes-Benz Fashion Week Madrid and Tokyo Fashion Week. It is known for integrating diverse cultural influences into its design process. Shoop has collaborated with established companies such as ASICS, contributing to the integration of technical sportswear within the independent fashion sector.
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