Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Schott NYC

Schott NYC is an American clothing manufacturer specializing in leather jackets and outerwear. The brand represents a rugged, utilitarian aesthetic rooted in motorcycle culture and military heritage. Its ethos emphasizes durability and functional design, serving as a symbol of rebellion and classic Americana within various subcultures.

History

Founded in 1913 by brothers Irving and Jack Schott in Manhattan, the company produced the first zippered leather motorcycle jacket, the Perfecto, in 1928. During World War II, the brand manufactured pea coats and flight jackets for the United States military. Its garments gained cultural prominence through associations with figures like Marlon Brando and the punk rock movement, establishing the leather jacket as a staple in modern fashion history.
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