Description
Saturdays NYC is a New York-based streetwear and apparel brand founded in 2011 by Noah Johnson, Gordon Gorman, Lance Cheng, and Scott Creighton. Its aesthetic combines surf, skate, and downtown New York influences, with a focus on minimal, functional garments. The brand is associated with the skate, surf, and creative urban subcultures and with a relaxed, craft-oriented ethos.
History
Saturdays NYC grew out of Saturdays Surf NYC, a surf shop and brand founded in 2011 in the Lower East Side of Manhattan by four friends with backgrounds in surfing and design. The brand developed a line of menswear and womenswear characterized by washed fabrics, understated graphics, and a Japanese-influenced attention to construction. It has collaborated with other labels and retailers and is recognized within the independent streetwear segment that emerged in New York in the early 2010s. The company's ties to surf culture and its boutique retail origins distinguish it from larger sportswear brands of the same period.
