Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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SOLID & STRIPED

5.02 reviews

Solid & Striped is a New York-based swimwear and resort wear brand defined by a classic, preppy aesthetic. It emphasizes timeless silhouettes, high-quality European fabrics, and minimalist patterns. The brand represents a refined beach subculture rooted in vintage Americana and understated luxury.

Rating & Reviews

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  • elaneublSep 2026
  • litlbirdSep 2026
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History

Isaac Ross founded the company in 2012 in Water Mill, New York, initially focusing on men’s swim trunks before expanding into women’s apparel. The brand gained cultural significance through high-profile collaborations with figures like Poppy Delevingne and brands like Re/Done. It occupies a specific place in fashion history for popularizing the retro-chic swimwear movement during the mid-2010s, shifting industry trends away from neon and heavy embellishments toward clean lines and traditional patterns.
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