Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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SHIPS

SHIPS is a Japanese select shop and clothing brand emphasizing a 'STYLISH STANDARD' aesthetic. It focuses on traditional, high-quality garments that blend classic Ivy League influences with contemporary Japanese craftsmanship. The brand represents a sophisticated, understated subculture rooted in timeless menswear and refined casual attire.

Fashion History

The brand originated from Miura Shoten, a small shop established in 1975 in Tokyo's Ameyoko district. In 1977, it rebranded as SHIPS with its first store in Ginza. Alongside Beams and United Arrows, it is recognized as a pioneer of the Japanese select shop model. SHIPS played a critical role in introducing Western heritage brands to the Japanese market, shaping the country's post-war fashion landscape through a curated, global perspective.

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