S'YTE is a web-only brand from Yohji Yamamoto Inc. It emphasizes a genderless, dark aesthetic rooted in Japanese avant-garde traditions. The brand integrates subcultural elements like horror and anime into street-oriented silhouettes. Its ethos focuses on availability through digital platforms while maintaining the 'anti-mode' philosophy of its parent company.
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- thariSep 2026
History
Launched in 2011, S'YTE functions as a division of Yohji Yamamoto Inc. The name originates from the French phrase 'et Y's,' read in reverse. It established the company's presence in digital-only retail, reaching a different demographic than the main collection. Through collaborations with artists and media franchises, the brand incorporates elements of Japanese pop culture into its designs. It represents the integration of traditional avant-garde tailoring with modern e-commerce distribution methods.
