Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Rolex

Rolex is a Swiss luxury watchmaker defined by functional elegance and precision engineering. Its aesthetic emphasizes durability and classic design, catering to professional subcultures in diving, aviation, and exploration. The brand represents an ethos of technical reliability and enduring craftsmanship within the horological industry.

Fashion History

Founded in London in 1905 by Hans Wilsdorf and Alfred Davis, the company relocated to Geneva in 1919. Rolex introduced the first waterproof wristwatch, the Oyster, in 1926 and the first self-winding mechanism in 1931. Its cultural significance stems from its presence during major historical events, including the first Everest ascent. In fashion history, Rolex established the luxury tool watch as a standard accessory for both professional use and formal attire.

Family

Rolex Oyster Perpetualline
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