History

Roberto Cavalli founded his namesake label in Florence during the early 1970s. He gained early recognition for inventing and patenting a revolutionary printing process on leather. In the 1990s, the brand achieved global prominence by introducing sand-blasted jeans, which transformed denim into a luxury item. Cavalli’s designs became synonymous with red-carpet glamour and the jet-set lifestyle, significantly influencing the trend of flamboyant, animal-print-driven fashion throughout the late twentieth century.