brand
Rier
Rier is a Paris-based label that reinterprets the traditional alpine aesthetic of South Tyrol. The brand focuses on utilitarian garments and minimalist silhouettes, utilizing heritage fabrics like Loden wool. Its ethos emphasizes local craftsmanship and the de-contextualization of mountain attire for contemporary urban environments.
History
Andreas Steiner founded Rier in 2019 after holding design roles at Prada and Louis Vuitton. The brand draws from Steiner’s upbringing in the Italian Alps, aiming to preserve regional artisanal techniques. Rier is noted for its contribution to alpine-inspired fashion, though it maintains a focus on historical accuracy and quality over ephemeral trends. It represents a shift toward localized production and the preservation of specific European textile traditions within the global fashion industry.
