Lekondo'sOntology of Fashion Brands

2116 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Redbat

Redbat is a South African streetwear brand characterized by its urban aesthetic and youth-centric designs. The label represents a fusion of hip-hop culture and contemporary skate influences. Its ethos focuses on self-expression through graphic apparel, denim, and functional accessories tailored for a modern metropolitan environment.

Fashion History

Established as an in-house label for the retailer Sportscene under The Foschini Group, Redbat emerged in the early 2000s. It gained cultural significance by providing accessible streetwear to the South African market during a period of rapid urban fashion growth. The brand played a pivotal role in localizing global street trends, collaborating with regional artists and musicians to solidify its presence within the domestic hip-hop and dance subcultures.

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