Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Re/Done

Re/Done is a luxury fashion label centered on the upcycling of vintage denim and heritage apparel. Its aesthetic emphasizes a modern fit applied to historical textiles. The brand represents a sustainable subculture focused on circularity, individuality, and the preservation of classic American workwear through contemporary reconstruction.

History

Founded in 2014 by Sean Barron and Jamie Mazur in Los Angeles, Re/Done launched with a partnership with Levi Strauss & Co. to repurpose vintage denim. This collaboration marked a significant shift in fashion history by integrating large-scale upcycling into the luxury market. The brand established a method for standardizing the fit of unique, pre-owned garments. Its success influenced the industry's adoption of circular production models and elevated the status of repurposed vintage apparel.
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