Lekondo'sOntology of Fashion Brands

2114 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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RS21

RS21 is a Venezuelan sportswear brand specializing in athletic footwear and apparel. Its core aesthetic centers on urban performance and functional design. The brand represents a localized adaptation of global athletic trends, emphasizing accessibility and utility within South American urban environments and regional sporting subcultures.

Fashion History

Founded in 2003 by the Mazloum family in Caracas, RS21 became a manufacturer of athletic goods in Venezuela. The brand engaged in sponsorships of local athletes and musical artists. Its history involves continued operation and distribution within the South American retail sector during periods of significant economic change, resulting in a consistent presence in regional contemporary dress.

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