Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Psycho Bunny

5.01 reviews

Psycho Bunny is a menswear label characterized by a fusion of classic preppy aesthetics and rebellious iconography. Its core identity centers on the skull-and-crossbones bunny logo. The brand represents a subculture that balances traditional craftsmanship with a bold, non-conformist approach to contemporary casual attire.

Rating & Reviews

All 1
5.0 out of 51 reviews
5
1
4
0
3
0
2
0
1
0

  • It’s super comfy

    chappiesSep 2026
Read in app

History

Founded in 2005 by Robert Godley and Robert Goldman in New York, the brand emerged from Godley’s background in luxury neckwear. It gained recognition for reinterpreting the traditional polo shirt through high-quality materials and distinctive branding. Historically, Psycho Bunny contributed to the mid-2000s shift toward neo-preppy styles. It established a niche by combining English tailoring influences with American sportswear, utilizing Pima cotton and mother-of-pearl buttons to maintain a premium manufacturing standard.
Download on the App StoreGet it on Google Play