Description
Prüne is an Argentine fashion house specializing in leather goods, footwear, and accessories. Its aesthetic emphasizes classic silhouettes, urban sophistication, and functional design. The brand represents a contemporary Latin American ethos, focusing on leather craftsmanship and minimalist styling intended for daily use in metropolitan environments.
History
Gary Farrell and María Eugenia Farrell founded Prüne in 1999 in Buenos Aires, Argentina. The company transitioned leather production from traditional wholesale workshops to a vertically integrated retail model. This shift contributed to the modernization of the Argentine fashion industry. The brand expanded its operations across several South American countries, establishing a regional presence. It serves as a case study for the industrialization and internationalization of traditional Argentine leather manufacturing techniques.
