Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Prima Donna

PrimaDonna is a lingerie brand specializing in undergarments for larger cup sizes. Its aesthetic combines intricate lace and embroidery with structural engineering. The brand represents an ethos of inclusivity and functional elegance, associated with a subculture that prioritizes both physical comfort and detailed design.

History

Founded in 1865 in Stuttgart, Germany, the brand originally focused on the production of corsets. It later became a specialist in brassiere manufacturing for fuller figures. Following its acquisition by the Belgian group Van de Velde in 1990, the brand expanded its international presence. PrimaDonna is historically significant for its technical developments in foundation garments, maintaining a focus on structural support and craftsmanship within the intimate apparel industry for over a century.
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