Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Prank Project

Prank Project is a Japanese fashion label characterized by a 'mode-street' aesthetic. The brand emphasizes unconventional silhouettes, utility-inspired detailing, and a playful approach to high-fashion construction. It represents a subculture of experimental styling that merges avant-garde design elements with contemporary urban streetwear sensibilities.

Fashion History

Established in February 2023 by Maison Special Co., Ltd., Prank Project is a label within the company’s portfolio. The brand launched with a flagship store in Aoyama, Tokyo. Its development reflects an industry shift toward hybrid garments that challenge traditional formal structures through modular design and deconstructed tailoring. It represents a continuation of Japanese deconstructionist traditions within a modern retail framework.

Download on the App StoreGet it on Google Play