Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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linePart ofPrada

Prada Linea Rossa

Prada Linea Rossa is a technical sportswear line defined by minimalist design and high-performance materials. It represents a fusion of luxury fashion with industrial utility. The brand is characterized by its signature red stripe logo and an ethos centered on functional urban movement and athletic performance.

History

Launched in 1997 as Prada Sport, the line introduced technical fabrics into the luxury market. Its development was closely linked to the Luna Rossa sailing team’s participation in the America’s Cup. The brand played a pivotal role in the emergence of high-fashion sportswear. It gained prominence through its use of industrial materials like nylon and heat-bonded seams. The collection was discontinued in the mid-2000s before being reintroduced in 2018 with a focus on recycled textiles.
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