Pomelo
Pomelo is a Bangkok-based fashion brand characterized by a modern, feminine aesthetic. It integrates contemporary global trends with Southeast Asian urban styles. The brand represents a digital-native ethos, focusing on accessible, trend-driven apparel designed for a diverse, tech-savvy demographic seeking versatile daily wear.
Fashion History
Founded in 2013 by David Jou, Casey Liang, and Win Thanapun, Pomelo emerged as an established e-commerce fashion entity in Southeast Asia. It transitioned from a pure online retailer to an omnichannel model, introducing a system that merged digital browsing with physical fitting rooms. This approach influenced regional retail standards by addressing logistics and sizing concerns in the emerging digital marketplace, marking a shift in how regional consumers interact with fashion.
