brand
Pleatsmama
Pleatsmama is a South Korean sustainable fashion brand specializing in pleated knit accessories. Its core aesthetic centers on structural, accordion-style folds and vibrant color palettes. The brand represents an eco-conscious subculture, prioritizing a circular economy through the use of recycled polyester yarns derived from plastic waste.
History
Founded in 2017 by Wang Jong-mi, Pleatsmama emerged as a pioneer in South Korea’s sustainable textile movement. The brand gained cultural significance by collaborating with local governments to transform discarded PET bottles from Seoul and Jeju Island into high-quality yarn. This initiative marked a shift in the domestic fashion industry toward localized recycling systems. Its history is defined by the integration of traditional knitting techniques with modern environmental technology to reduce industrial waste.
