Description
Plains & Prints is a Filipino women’s fashion brand specializing in ready-to-wear apparel. Its aesthetic emphasizes feminine silhouettes and original graphic prints. The brand represents a subculture of professional women seeking sophisticated, structured clothing that balances contemporary trends with classic elegance and local craftsmanship.
History
Erickson and Roxanne Farillas established Plains & Prints in 1994 as a small boutique in Shoppesville, Greenhills. It transitioned from a retail startup to a prominent fixture in the Philippine fashion industry. The brand is significant for its frequent collaborations with renowned Filipino designers, which helped bridge the gap between high-end couture and accessible retail. This strategy contributed to the formalization and growth of the local ready-to-wear market during the late twentieth century.
