Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Piet

Piet is a Brazilian streetwear label characterized by a utilitarian and industrial aesthetic. The brand merges functional workwear elements with minimalist tailoring and sportswear influences. It represents a contemporary urban subculture, prioritizing technical construction and high-quality materials within a refined, utilitarian framework.

Fashion History

Founded in 2012 by designer Pedro Andrade in São Paulo, Piet emerged as a central figure in the Brazilian streetwear movement. The brand gained international recognition through collaborations with global entities such as Nike and Oakley. Its presence in São Paulo Fashion Week established a bridge between underground street culture and high-fashion environments. Piet remains significant for its role in professionalizing the Brazilian streetwear scene and integrating local industrial motifs into a global fashion context.

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