Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Perks and Mini

Perks and Mini is an Australian lifestyle brand defined by a graphic-heavy, psychedelic aesthetic. It integrates elements of graffiti, rave culture, and fine art into its designs. The brand emphasizes a DIY ethos and community-driven creativity, often blurring the boundaries between fashion, music, and visual art.

History

Founded in Melbourne in 2000 by Shauna Toohey and Misha Hollenbach, the brand's name derives from their respective graffiti tags. It emerged as a multidisciplinary project, gaining international recognition for its unconventional approach to streetwear. The label relocated to Paris in 2015, further solidifying its presence in the global fashion landscape. Through numerous collaborations and art installations, the brand has influenced the intersection of underground subcultures and contemporary high-end streetwear.
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