Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Peak

Peak is a Chinese sportswear brand specializing in performance athletic apparel and footwear. Its core aesthetic focuses on functional design and technical innovation. The brand represents professional sports culture, emphasizing athletic achievement and utility through its specialized basketball and running equipment.

History

Founded in 1989 by Xu Jingnan in Quanzhou, Peak Sport Products began as an original equipment manufacturer before establishing its own brand identity. It gained international significance through strategic partnerships with the NBA and FIBA. The brand played a role in the globalization of Chinese sportswear, securing high-profile endorsements from professional athletes like Tony Parker. Its history reflects the transition of Chinese manufacturing from production-based services to global brand development.
Download on the App StoreGet it on Google Play