Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

PeaceMinusOne

Peaceminusone is a South Korean streetwear label characterized by a deconstructed, industrial aesthetic. It represents a fusion of high fashion and underground subcultures, emphasizing a DIY ethos. The brand's visual identity centers on the concept of a utopia meeting reality, often utilizing distressed materials and oversized silhouettes.

Fashion History

Founded in 2016 by G-Dragon and stylist Gee Eun, Peaceminusone emerged as an extension of the artist's personal style. The brand gained international recognition through collaborations with Nike and fragment design. It integrated K-pop aesthetics into global luxury streetwear. Its signature daisy motif and binder clip accessories became recognizable symbols within contemporary fashion, marking a shift in how celebrity-led brands impacted high-end design trends during the late 2010s.

Download on the App StoreGet it on Google Play