Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Patrick

Patrick is a French heritage sportswear brand specializing in athletic footwear and apparel. Its core aesthetic emphasizes functional minimalism and classic European athletic silhouettes. The brand represents a utilitarian ethos rooted in professional sports, particularly football and cycling, and maintains a presence within vintage sportswear subcultures.

History

Founded in 1892 by Patrice Beneteau in Vendée, France, Patrick is one of the oldest sports brands in Europe. It gained significant cultural prominence during the 1970s and 1980s by sponsoring high-profile athletes such as Michel Platini and Kevin Keegan. The brand's signature two-stripe design became a staple in European football culture. Historically, it transitioned from professional performance gear to a symbol of the casual subculture and retro-athletic fashion movements.
Download on the App StoreGet it on Google Play