Parfois
Parfois is a Portuguese fashion accessories brand characterized by a contemporary and feminine aesthetic. It focuses on providing a diverse range of jewelry, handbags, and apparel. The brand represents a modern, trend-conscious ethos, catering to a global audience seeking versatile and accessible style options.
Fashion History
Manuela Medeiros founded Parfois in Porto, Portugal, in 1994. The brand initially focused on fashion accessories before expanding into apparel and footwear. It represents the growth of the Portuguese retail sector on an international scale, establishing a presence in over 70 countries. Parfois occupies a specific niche in fashion history by prioritizing rapid inventory turnover and design variety, contributing to the globalization of accessible accessory retail during the late twentieth and early twenty-first centuries.
