Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Palace Skateboards

Palace Skateboards is a London-based streetwear brand rooted in British skate culture. Its aesthetic combines 1990s sportswear influences with irreverent graphic design. The brand represents a gritty, authentic subculture, maintaining a focus on functional skate gear while influencing global youth fashion through its distinct visual identity.

Fashion History

Lev Tanju founded Palace Skateboards in London in 2009. The brand emerged from the Palace Wayward Boys Choir skate crew. It gained prominence through its signature Tri-Ferg logo and lo-fi video aesthetic. Palace bridged the gap between niche skate culture and high fashion, collaborating with established heritage brands and athletic companies. This trajectory helped redefine the relationship between streetwear and luxury retail, establishing the brand as a central fixture in contemporary menswear history.

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