Lekondo'sOntology of Fashion Brands

2113 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Pace

Pace is a Brazilian fashion label characterized by a technical and utilitarian aesthetic. The brand integrates Japanese heritage with contemporary streetwear, emphasizing functional construction and specialized textiles. Its ethos centers on precision, durability, and the intersection of traditional craftsmanship with modern urban performance requirements.

Fashion History

Founded in 2017 by Felipe Matayoshi in São Paulo, Pace emerged from the designer's desire to explore his Okinawan roots through garment construction. The brand gained cultural significance by introducing a rigorous technical standard to the Brazilian fashion landscape. It occupies a specific historical role as a bridge between South American street culture and global techwear movements, frequently utilizing specialized hardware and modular design elements.

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