Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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PLAC

PLAC is a South Korean contemporary label that emphasizes minimalist aesthetics and functional design. Originally focused on premium denim, the brand represents a modern street-casual subculture. Its ethos centers on clean silhouettes and high-quality materials tailored for urban youth lifestyles.

History

Founded in 2009 as PLAC Jeans, the brand initially specialized in high-quality denim production within the South Korean market. It gained recognition for its slim-fit silhouettes and technical craftsmanship. Over time, the label expanded into full ready-to-wear collections, influencing the Korean contemporary fashion scene. The brand is noted for its collaborations with prominent cultural figures and its role in transitioning niche denim expertise into a broader lifestyle aesthetic.
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