Lekondo'sOntology of Fashion Brands

2116 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

Back to Brands
brand

Oxgn

Oxgn is a Philippine-based streetwear brand that emphasizes youth culture and urban aesthetics. Its core identity revolves around casual, functional apparel influenced by skate and street subcultures. The brand represents a modern, rebellious ethos through graphic-heavy designs and contemporary silhouettes tailored for an active lifestyle.

Fashion History

Established in 1996 as part of the Golden ABC retail portfolio, Oxgn emerged to target the streetwear segment in the Philippines. It transitioned from a basic casual wear line to a specialized youth brand. The label gained cultural significance through strategic collaborations with global entertainment franchises, integrating pop culture into mainstream Filipino fashion. It maintains an established presence in the domestic retail industry, reflecting the evolution of urban style within the Southeast Asian market.

Download on the App StoreGet it on Google Play