Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Overland

Overland is an American heritage brand specializing in premium sheepskin, leather, and wool outerwear. Its aesthetic centers on rugged Western utility and natural materials. The brand represents a subculture of outdoor craftsmanship and utilitarian design, emphasizing durability and material integrity over fleeting fashion trends.

History

Jim and Roger Leahy founded Overland in 1973 in Taos, New Mexico. The company began as a small operation selling sheepskin coats from a single storefront. It gained cultural significance by integrating traditional Western craftsmanship with functional cold-weather apparel. Throughout its history, the brand has maintained a focus on natural fibers and artisanal production methods. Overland remains a family-owned business, contributing to the preservation of heritage leatherwork techniques in the American fashion landscape.
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