Lekondo'sOntology of Fashion Brands

2115 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Our Second Nature

Our Second Nature is a Singapore-based clothing brand centered on original prints and minimalist silhouettes. Its aesthetic emphasizes understated elegance and everyday comfort. The brand represents a subculture of conscious consumption, focusing on the idea that clothing should feel like a natural extension of the wearer.

Fashion History

Founded in 2016 by Velda Tan, the label emerged following her departure from Love, Bonito. It occupies a space in the contemporary Singaporean fashion scene, prioritizing textile design through a dedicated in-house print designer. Historically, the brand contributed to the regional shift toward boutique, print-led narratives rather than mass-market trends. Its significance lies in its focus on the slow fashion movement within the Southeast Asian retail landscape, emphasizing longevity over seasonal cycles.

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