Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Onitsuka Tiger

4.811 reviews

Onitsuka Tiger is a Japanese heritage brand specializing in athletic-inspired footwear and apparel. Its aesthetic emphasizes minimalist design and retro-sport silhouettes. The brand represents a fusion of traditional Japanese craftsmanship and modern urban subcultures, prioritizing functional simplicity and a timeless, understated lifestyle ethos.

Rating & Reviews

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4.8 out of 511 reviews
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  • while not the mexico 66s, the GSM style of the Onitsuka Tigers are really great! they feel like a cousin to the G.A.T. with a bit of a novel twist. very easy to walk in and are quite comfortable

    tupperSep 2026
  • Recommended for those who want the yellow one but hate that everyone in Mexico will be wearing the same thing

    satoyaSep 2026
  • I love my Onitsuka's they are comfortable and fit well. I wear my Mary jane version almost every day, I have to force myself to choose a different shoe.

    whatsammswearingSep 2026
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History

Kihachiro Onitsuka founded the company in 1949 in Kobe, Japan, to promote youth health through athletics. The brand gained international recognition during the 1960s, particularly with the introduction of the Mexico 66 model. Historically, it served as the precursor to ASICS and played a pivotal role in the development of the modern running shoe. Its designs influenced early Western athletic footwear distribution and remain significant within the global heritage sneaker movement.
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