brand
On That Ass
4.02 reviews
ON THAT ASS is a Dutch subscription-based apparel brand specializing in men's underwear. The core aesthetic features vibrant, illustrative graphic prints and bold patterns. It represents a convenience-oriented consumer subculture that prioritizes recurring delivery models and exclusive, non-repeating designs over traditional retail purchasing methods.
Rating & Reviews
All 24.0 out of 52 reviews
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Quality of the boxers are not that well, than again; the quantity of boxers adds up quickly to compensate the quality. The subscription makes sure you will always have plenty. Loyalty program is a bit weird, lots offered yet always sold out.
ph00seSep 2026- muzziSep 2026
History
Founded in 2014 in the Netherlands, the brand introduced a membership model to the men’s basics market. It gained cultural significance by shifting consumer behavior toward automated fashion subscriptions. Historically, it represents the mid-2010s rise of direct-to-consumer digital brands that utilize recurring revenue streams. The company expanded from its Dutch origins to serve multiple European markets, establishing a niche for collectible, limited-edition daily essentials within the broader fast-fashion landscape.
