Lekondo'sOntology of Fashion Brands

2116 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Object

Object is a Danish fashion brand characterized by a Scandinavian aesthetic that blends contemporary minimalism with feminine details. The brand emphasizes creative self-expression and conscious material choices. Its collections reflect a subculture of effortless style, prioritizing versatile silhouettes and a neutral color palette for modern wardrobes.

Fashion History

Founded in 2003, Object is a subsidiary of the Danish clothing company Bestseller. The brand emerged during a period of rapid expansion for Scandinavian fashion in the international market. It serves as a bridge between high-street retail and contemporary design. Throughout its history, the brand has maintained a focus on the European market, contributing to the global recognition of Danish apparel through its participation in regional trade fairs and consistent retail presence.

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