Lekondo'sOntology of Fashion Brands

3343 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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O My Bag

O My Bag is an Amsterdam-based label specializing in leather goods. Its aesthetic emphasizes minimalist design and functional utility. The brand represents a subculture of ethical consumerism, prioritizing fair trade practices and sustainable production methods. Its ethos centers on environmental responsibility and social impact within the global fashion industry.

History

Paulien Wesselink founded the brand in 2011 after visiting leather manufacturers in India. She sought to create a supply chain that provided fair wages and safe working conditions. The brand is significant for its early adoption of vegetable-tanned leather, which avoids harmful chemicals used in traditional tanning. It occupies a role in fashion history as a pioneer of the transparent production movement, bridging the gap between luxury aesthetics and ethical manufacturing standards.
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