brand
Nude Project
5.01 reviews
Nude Project is a Spanish streetwear brand characterized by minimalist graphics, oversized silhouettes, and a neutral color palette. It represents a digital-native youth subculture centered on creative expression and community. The brand emphasizes an accessible yet distinct aesthetic rooted in contemporary urban fashion and artistic collaboration.
Rating & Reviews
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- opatrolSep 2026
History
Founded in 2018 by Bruno Casanovas and Alex Benlloch in Barcelona, the brand began as a small e-commerce venture. It gained cultural significance through its integration of content creation, specifically via a popular podcast that features entrepreneurs and artists. This strategy shifted the brand from a traditional clothing label to a lifestyle platform. It represents a modern shift in fashion history where social media engagement and community building precede traditional retail expansion.
