Lekondo'sOntology of Fashion Brands

2116 brands

Clothing is expression without explanation. It influences how you're seen and how you see yourself. Patterns of taste, mood, discipline, excess, and restraint repeat across time and culture. This is our guide to making that language visible.

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Nomination

Nomination is an Italian jewelry brand defined by its modular, stainless steel aesthetic. The brand represents a subculture of personalized adornment through its Composable link system. Its ethos emphasizes accessible luxury, utilizing industrial materials combined with gold and gemstones to create customizable, communicative accessories for a diverse audience.

Fashion History

Paolo Gensini founded Nomination in Florence in 1987. The brand introduced the Composable bracelet, which utilized a spring-mechanism link system made of surgical-grade stainless steel. This innovation challenged the traditional jewelry industry's reliance on solid gold and silver. During the 1990s, the brand gained significant cultural traction, establishing the modular charm bracelet as a staple of contemporary fashion. It remains a historical reference point for the democratization of personalized jewelry design.

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